Interesting article about the TV Metrics, comparing #TrendingTopics in Twitter vs. the actual TV Metrics. Proving that what is most talked about may not be the most viewed, but it may also mean that being the #TrendingTopic reaches a certain audience that is more driven by social networks and are more likely to share their thoughts and be heard by the masses.
— It’s better being talked about than not being talked about at all.

To read the article:
Nielsen and Twitter Unveil Social TV Metrics, Showing How Little Tweets Line Up with Ratings

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